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Market Analysis
Real-time comps, buyer trends, and pricing strategy.
NYC New Development—Fast, Smart, Sold Out
Maximizing your return on investment (ROI). Achieving project sell-out demands more than just listing properties; it demands a comprehensive, data-driven approach from concept to closing.
NYC new devs move fast. So do we.
The Finelli Team + Compass tech = sharper strategy, bigger reach, and faster sellouts. From blueprint to closing, we drive results.
Why Partner with The Finelli Team at Compass?
Choosing the right partner makes all the difference. We combine our extensive local market knowledge with strategic insight, and a results-driven methodology for a smarter, faster, more profitable new development sellout.
Proven Track Record
We sell out NYC projects—fast, at premium prices.
Strategic Edge
Data-driven pricing, unit mix, and marketing from day one.
Seamless Execution
We handle everything—branding, marketing, sales, reporting.
Compass Power
Direct access to the Compass Development Marketing Group (CDMG) and 30,000+ agents.
FROM CONCEPT
TO CLOSE -
our PROCESS.
FROM CONCEPT
TO CLOSE -
our PROCESS.
We provide comprehensive, bespoke solutions tailored to the unique needs and vision of your new development project. Our process is built on data, strategy, and proactive execution, designed to achieve faster sell-outs at premium prices in the competitive NYC market.
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Market Analysis
Custom branding, pro visuals, digital campaigns, and broker outreach.
03
Brand & Launch
We manage showings, negotiate, and keep you updated—every step.
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PRE-LAUNCH
Press/PR Planning
Storytelling
Compass Concierge/Staging
Photos/Floorplan
Private Targeted Broker Outreach
Custom Listing Website Design
Social Media Influencer Outreach
Storytelling
Compass Concierge/Staging
Photos/Floorplan
Private Targeted Broker Outreach
Custom Listing Website Design
Social Media Influencer Outreach
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LAUNCH
Homepage Feature
Custom Signage
Targeted Press Outreach
Custom Brochure
Direct Broker Email Communication
Domestic Syndication
Domestic Referral Network
Premier & Targeted Social Media Placements
Custom Signage
Targeted Press Outreach
Custom Brochure
Direct Broker Email Communication
Domestic Syndication
Domestic Referral Network
Premier & Targeted Social Media Placements
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ONGOING
Print Drip Campaign
Premier & Targeted Social Media Placements
Compass Homepage Feature
Direct Broker Email Communication
Domestic Syndication
Targeted Digital Advertisment
Placements
Targeted Print Advertisement
Placements
Email Newsletter to Network
Premier & Targeted Social Media Placements
Compass Homepage Feature
Direct Broker Email Communication
Domestic Syndication
Targeted Digital Advertisment
Placements
Targeted Print Advertisement
Placements
Email Newsletter to Network
Results That Speak
Explore our successful projects in the most sought-after NYC neighborhoods.
Results That Speak
Partner with NYC's Leading New Development Experts
Partner with NYC's Leading New Development Experts
Ready to Sell Out Your NYC Project?
If you are planning a new development in New York City or seeking a strategic partner to enhance the marketing and sales of your current project, we offers the expertise, data-driven strategies, and a proven track record to help you achieve exceptional results and maximize your ROI. Schedule your consultation today.
Data-driven pricing and market analysis
Full-service marketing and sales execution
Direct access to Compass new dev network
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Don't just take our word for it
See What Our Clients Say
Victoria is amazing!! She was so helpful and answered every question we had. She also made herself very available for info and to tour apartments while we were out of town. I’ve already recommended her to friends and they’ve had the same experience.
Lara G.
It was a pleasure working with Ricardo throughout the entire process of touring, lease paperwork, etc. He is a true professional that has exceptional knowledge of the city, which comes in handy if you are from out of town. He is also very kind and truly cares about his clientele. I would be happy to recommend Ricardo to anyone searching for a new lease in NYC!
Kris N.
My experience with James and Victoria was absolutely perfect. It’s not easy moving to NYC from another country, but they went above and beyond to find me the perfect apartment in time for my start date. Victoria was extremely organized, attentive, and clear regarding all the housing options I had. She also shared her first hand knowledge of the city to help me visualize the neighbourhoods. Thanks again for making my apartment hunt perfect 👌 .
Anthony P.
James was great! From the start, he asked all the questions and made great suggestions. We toured a few places and I fell in love with one. He made the whole application process easy and low stress, that’s really important. He kept in touch while I was waiting for the approval. Finally found a broker who cares and goes above and beyond. I’ll only work with him in the future.
Mark M.
I highly recommend James without reservation. We were under significant time pressure to find a new place, and James exceeded all expectations in our home search. Not only did he navigate the tight timeline with ease, but he also went above and beyond to address any minor hiccups we encountered prior to finalizing the purchase. James demonstrated unwavering professionalism and proficiency throughout the entire process. His proactive approach and attention to detail ensured that every aspect of our home-buying journey was smooth and stress-free. I am truly grateful for his dedication and expertise, which made a significant difference in our experience.
Francisco R.
Great team and thank you James for your support and commitment throughout the process. It was a pleasure working with you.
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Cedric A.
We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Don't just take our word for it
See What Our Clients Say
Buying or renting a place can incredibly stressful, but with The Finelli Team, all that anxiety is eliminated. James and Victoria are two gems in the world of realty. They have gone above and beyond in all aspects of my real estate wishes. They answer my emails and calls promptly and are ready to address any questions I have from documentation to general concerns in a timely and informative manner. Whether you are new to New York or a seasoned veteran, The Finelli Team is the ideal solution to your rental or buying needs.
Prina P.
Ricardo was an absolute pleasure to work with. He was knowledgeable, kind, and trustworthy. He guided me through every step of the way and answered every question I had. He treated me with respect and brought ease to this whole process. He has great interpersonal skills that made the process more pleasant. Not only was he very thorough, he responded with speed. I do not have normal work hours; but, without complaint or pushback he accommodated around my schedule. Moving is always a stressful situation, but working with Ricardo just made the whole situation more seamless. I highly recommend him!
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Young K.
Working with Victoria to find an apartment virtually was a fantastic experience. She took the time to understand my needs, provided detailed virtual tours, and offered great insights into different neighborhoods. Her responsiveness and transparency made me feel completely at ease, especially when it came time to sign a lease for a place I had never seen in person. I never felt rushed or uncertain; Victoria ensured I had all the information I needed to make a confident decision. If you're looking for a knowledgeable and trustworthy broker, especially for virtual searches, I highly recommend Victoria!
Ashley B.
I had the pleasure of working with James as my real estate broker, and I cannot recommend his services highly enough. From the very beginning, it was clear that I was in the hands of a professional. James got me an amazing deal on a condo in Williamsburg Brooklyn. A year later I decided to rent this condo and James was able to find a great tenant in a matter of days. If you're looking for a real estate broker who combines expertise, dedication, and a genuine passion for helping clients find their perfect home, I highly recommend him
Ben F.
Had the most fantastic experience working with James to secure my Brooklyn apartment! James made the entire process from touring to move-in day flow seamlessly and with such ease. Every question and request I had throughout the process was met with incredibly kind, helpful, and timely replies. Cannot recommend him enough and would absolutely work with him again! Thank you James!
Kristina S.
James was an absolute pleasure to work with. He took the time to understand what we were looking for and showed us multiple properties that ticked off all our boxes. Ultimately, we purchased a place that James knew of that we never would have discovered ourselves. I would gladly work with him and his team again and I recommend him without reservation!
Bruce B.
Victoria is so fantastic!! She was great to work with, and she had excellent restaurant recommendations. We found a lovely apartment with Victoria's help. I HIGHLY recommend working with her.
Caitlyn Collins
My experience with James and Victoria from the Finelli team was nothing short of exceptional. From the moment we began discussing my needs, they were attentive, understanding, and incredibly knowledgeable about the local market. Their communication was outstanding, always keeping me informed and promptly answering any questions I had. They were incredibly patient and never pushy, taking the time to truly understand my preferences and priorities. Beyond their professionalism, James and Victoria demonstrated a genuine passion for helping me find the perfect apartment. They went above and beyond to accommodate my schedule (I had a very limited time to find a place, as I was moving from Canada and only had 4 days to see places in person), offered valuable insights that helped me make informed decisions, and ultimately secured me an apartment in the neighborhood I wanted! I wholeheartedly recommend James and Victoria to anyone in need of real estate expertise. Their dedication, market knowledge, and friendly demeanor make them a true pleasure to work with. They made what can be a stressful process enjoyable and successful!
Whitney Taylor-Maisano
The co-op purchasing process is full of obstacles; sometimes just considering the whole thing can feel impossible. From the first day we started though, James was confident and encouraging and demonstrated a vast knowledge of the market. He walked us though each and every step, first helping us narrow our search with a tailor-made listing page framed around our needs then giving us excellent recommendations on financial institutions, legal representation, inspectors and other requirements to buy that made the process that much more efficient. James was highly organized and checked in constantly; what’s more, he did it all with encouragement and a smile (or a laugh) when we needed it most. When we needed advice and an advocate in negotiations both in the offer period and after the inspection James was there to lead the strategy. He helped us put together an air-tight co-op application and taught us how to order our steps during the delicate dance between getting the bank what they want and getting the building board what they want. James kept us calm and kept the pace steady and forward. Now with our family fully settled in a place that we love we still can’t believe it. And we still randomly message James and thank him. He still checks in with us too! We highly recommend James and his team to anyone who is in the market for real estate. We cannot say enough about how much James cares about his work, reputation and helping people get exactly what they need.
Josh Livingston
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