NYC New Development—Fast, Smart, Sold Out

Maximizing your return on investment (ROI). Achieving project sell-out demands more than just listing properties; it demands a comprehensive, data-driven approach from concept to closing.

Why Partner with The Finelli Team at Compass?

Choosing the right partner makes all the difference. We combine our extensive local market knowledge with strategic insight, and a results-driven methodology for a smarter, faster, more profitable new development sellout.

Proven Track Record

We sell out NYC projects—fast, at premium prices.

Strategic Edge

Data-driven pricing, unit mix, and marketing from day one.

Seamless Execution

We handle everything—branding, marketing, sales, reporting.

Compass Power

Direct access to the Compass Development Marketing Group (CDMG) and 30,000+ agents.

FROM CONCEPT
TO CLOSE -
our PROCESS.

We provide comprehensive, bespoke solutions tailored to the unique needs and vision of your new development project. Our process is built on data, strategy, and proactive execution, designed to achieve faster sell-outs at premium prices in the competitive NYC market.
01

Market Analysis

Real-time comps, buyer trends, and pricing strategy.
02

Market Analysis

Custom branding, pro visuals, digital campaigns, and broker outreach.
03

Brand & Launch

We manage showings, negotiate, and keep you updated—every step.
1
2
3
4
5
6
7
8
PRE-LAUNCH
Press/PR Planning
Storytelling
Compass Concierge/Staging
Photos/Floorplan
Private Targeted Broker Outreach
Custom Listing Website Design
Social Media Influencer Outreach
9
10
11
12
13
14
15
16
LAUNCH
Homepage Feature
Custom Signage
Targeted Press Outreach
Custom Brochure
Direct Broker Email Communication
Domestic Syndication
Domestic Referral Network
Premier & Targeted Social Media Placements
17
18
19
20
21
22
23
24
ONGOING
Print Drip Campaign
Premier & Targeted Social Media Placements
Compass Homepage Feature
Direct Broker Email Communication
Domestic Syndication
Targeted Digital Advertisment
Placements
Targeted Print Advertisement
Placements
Email Newsletter to Network
Results That Speak
Explore our successful projects in the most sought-after NYC neighborhoods.
$
4125000
9 bedroom, 0 bathroom property at 18 A Bleecker St, Brooklyn in Bushwick
$
3200000
4 bedroom, 3.5 bathroom property at 301 W 53rd St, Unit 5D in Williamsburg
$
2100000
3 bedroom, 3 bathroom property at 430 Kent Ave, Unit 511 in Williamsburg
$
2100000
3 bedroom, 3 bathroom property at 429 Kent Ave, Unit TH10 in Williamsburg
$
2100000
3 bedroom, 3 bathroom property at 77 Mercer Street 5N in Williamsburg
$
1350000
2 bedroom, 2 bathroom property at 429 Kent Ave, Unit 830 in Yorkville
$
1350000
2 bedroom, 2 bathroom property at 24 Dunham Place # 2C in Williamsburg
$
1300000
3 bedroom, 2 bathroom property at 55 Montgomery Pl, Unit 4F in Park Slope
$
1200000
1 bedroom, 1 bathroom property at  41 Garnet St, Unit 1B in Flatiron
$
1150000
2 bedroom, 2 bathroom property at 401 Gates Ave, Unit 4D in Bedford-Stuyvesant
$
1000000
1 bedroom, 1 bathroom property at 245 East 93rd Street #8J in Hell's Kitchen
$
937500
1 bedroom, 1 bathroom property at 340 E 23rd St, Unit 11F in Gramercy
$
580000
2 bedroom, 1 bathroom property at 302 Convent Ave, Unit 36 in Hamilton Heights
Partner with NYC's Leading New Development Experts

Ready to Sell Out Your NYC Project?

If you are planning a new development in New York City or seeking a strategic partner to enhance the marketing and sales of your current project, we offers the expertise, data-driven strategies, and a proven track record to help you achieve exceptional results and maximize your ROI. Schedule your consultation today.

Data-driven pricing and market analysis
Full-service marketing and sales execution
Direct access to Compass new dev network
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Don't just take our word for it

See What Our Clients Say

Victoria is so fantastic!! She was great to work with, and she had excellent restaurant recommendations. We found a lovely apartment with Victoria's help. I HIGHLY recommend working with her.
Caitlyn Collins
My experience with James and Victoria from the Finelli team was nothing short of exceptional. From the moment we began discussing my needs, they were attentive, understanding, and incredibly knowledgeable about the local market. Their communication was outstanding, always keeping me informed and promptly answering any questions I had. They were incredibly patient and never pushy, taking the time to truly understand my preferences and priorities. Beyond their professionalism, James and Victoria demonstrated a genuine passion for helping me find the perfect apartment. They went above and beyond to accommodate my schedule (I had a very limited time to find a place, as I was moving from Canada and only had 4 days to see places in person), offered valuable insights that helped me make informed decisions, and ultimately secured me an apartment in the neighborhood I wanted! I wholeheartedly recommend James and Victoria to anyone in need of real estate expertise. Their dedication, market knowledge, and friendly demeanor make them a true pleasure to work with. They made what can be a stressful process enjoyable and successful!
Whitney Taylor-Maisano
The co-op purchasing process is full of obstacles; sometimes just considering the whole thing can feel impossible. From the first day we started though, James was confident and encouraging and demonstrated a vast knowledge of the market. He walked us though each and every step, first helping us narrow our search with a tailor-made listing page framed around our needs then giving us excellent recommendations on financial institutions, legal representation, inspectors and other requirements to buy that made the process that much more efficient. James was highly organized and checked in constantly; what’s more, he did it all with encouragement and a smile (or a laugh) when we needed it most. When we needed advice and an advocate in negotiations both in the offer period and after the inspection James was there to lead the strategy. He helped us put together an air-tight co-op application and taught us how to order our steps during the delicate dance between getting the bank what they want and getting the building board what they want. James kept us calm and kept the pace steady and forward. Now with our family fully settled in a place that we love we still can’t believe it. And we still randomly message James and thank him. He still checks in with us too! We highly recommend James and his team to anyone who is in the market for real estate. We cannot say enough about how much James cares about his work, reputation and helping people get exactly what they need.
Josh Livingston
I had the pleasure of working with James on a number of properties including a rental and a sale. He truly exceeded my expectations. From the very beginning, his professionalism and dedication were evident. He listened attentively to my needs and preferences, ensuring that every property was handled properly. What truly set James apart was his in-depth knowledge of the market. He provided valuable insights and guidance throughout the entire process, making sure I was well-informed and confident in my decisions. His attention to detail and thoroughness in explaining every step of the process made the experience incredibly smooth. Overall, I am very pleased with the high-quality service James provided. I wholeheartedly recommend his services.
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Allon Y.
Ricardo was incredibly helpful and made the process very smooth and easy. He also was constantly in communication throughout the process and responded quickly to any questions.
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Alexandra B.
Amazing experience with Ricardo while he helped my roommates and I find a 3 bed apartment during a crazy busy summer season. He went above and beyond to find us a place that met all our needs and it was a great success. Highly recommend Ricardo and The Finelli Team!
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Sid H.
We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Don't just take our word for it

See What Our Clients Say

We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Vicky made my apartment hunt an absolute breeze. She was proactive in sending me available options and scheduling tours. Her knowledge and expertise made the application process incredibly smooth. I’d recommend her to anyone looking to move within the New York area!
Andrew Hof
Best leasing agent I’ve worked with. He was responsive, helpful, and friendly throughout the entire experience and even after his responsibilities were over. Anyone would be lucky to work with this guy!
Ronnie Metcalf
Worked with Ricardo who was super helpful. We were looking for a place in the East Villiage and needed a quick move in. Ricardo went above and beyond helping us find a place, seeing them and working feverishly to get a lease done quickly. Highly recommend Ricardo for you apartment search needs!
Mark Fidler
Ricardo was amazing to work with! He quickly found us a great apartment that perfectly fit our needs and made the entire process smooth and stress-free.
Ryan RoseMoor
We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Vicky made my apartment hunt an absolute breeze. She was proactive in sending me available options and scheduling tours. Her knowledge and expertise made the application process incredibly smooth. I’d recommend her to anyone looking to move within the New York area!
Andrew Hof