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Market Analysis
Real-time comps, buyer trends, and pricing strategy.
NYC New Development—Fast, Smart, Sold Out
Maximizing your return on investment (ROI). Achieving project sell-out demands more than just listing properties; it demands a comprehensive, data-driven approach from concept to closing.
NYC new devs move fast. So do we.
The Finelli Team + Compass tech = sharper strategy, bigger reach, and faster sellouts. From blueprint to closing, we drive results.
Why Partner with The Finelli Team at Compass?
Choosing the right partner makes all the difference. We combine our extensive local market knowledge with strategic insight, and a results-driven methodology for a smarter, faster, more profitable new development sellout.
Proven Track Record
We sell out NYC projects—fast, at premium prices.
Strategic Edge
Data-driven pricing, unit mix, and marketing from day one.
Seamless Execution
We handle everything—branding, marketing, sales, reporting.
Compass Power
Direct access to the Compass Development Marketing Group (CDMG) and 30,000+ agents.
FROM CONCEPT
TO CLOSE -
our PROCESS.
FROM CONCEPT
TO CLOSE -
our PROCESS.
We provide comprehensive, bespoke solutions tailored to the unique needs and vision of your new development project. Our process is built on data, strategy, and proactive execution, designed to achieve faster sell-outs at premium prices in the competitive NYC market.
02
Market Analysis
Custom branding, pro visuals, digital campaigns, and broker outreach.
03
Brand & Launch
We manage showings, negotiate, and keep you updated—every step.
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PRE-LAUNCH
Press/PR Planning
Storytelling
Compass Concierge/Staging
Photos/Floorplan
Private Targeted Broker Outreach
Custom Listing Website Design
Social Media Influencer Outreach
Storytelling
Compass Concierge/Staging
Photos/Floorplan
Private Targeted Broker Outreach
Custom Listing Website Design
Social Media Influencer Outreach
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LAUNCH
Homepage Feature
Custom Signage
Targeted Press Outreach
Custom Brochure
Direct Broker Email Communication
Domestic Syndication
Domestic Referral Network
Premier & Targeted Social Media Placements
Custom Signage
Targeted Press Outreach
Custom Brochure
Direct Broker Email Communication
Domestic Syndication
Domestic Referral Network
Premier & Targeted Social Media Placements
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ONGOING
Print Drip Campaign
Premier & Targeted Social Media Placements
Compass Homepage Feature
Direct Broker Email Communication
Domestic Syndication
Targeted Digital Advertisment
Placements
Targeted Print Advertisement
Placements
Email Newsletter to Network
Premier & Targeted Social Media Placements
Compass Homepage Feature
Direct Broker Email Communication
Domestic Syndication
Targeted Digital Advertisment
Placements
Targeted Print Advertisement
Placements
Email Newsletter to Network
Results That Speak
Explore our successful projects in the most sought-after NYC neighborhoods.
Results That Speak
Partner with NYC's Leading New Development Experts
Partner with NYC's Leading New Development Experts
Ready to Sell Out Your NYC Project?
If you are planning a new development in New York City or seeking a strategic partner to enhance the marketing and sales of your current project, we offers the expertise, data-driven strategies, and a proven track record to help you achieve exceptional results and maximize your ROI. Schedule your consultation today.
Data-driven pricing and market analysis
Full-service marketing and sales execution
Direct access to Compass new dev network
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Don't just take our word for it
See What Our Clients Say
We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Vicky made my apartment hunt an absolute breeze. She was proactive in sending me available options and scheduling tours. Her knowledge and expertise made the application process incredibly smooth. I’d recommend her to anyone looking to move within the New York area!
Andrew Hof
Best leasing agent I’ve worked with. He was responsive, helpful, and friendly throughout the entire experience and even after his responsibilities were over. Anyone would be lucky to work with this guy!
Ronnie Metcalf
Worked with Ricardo who was super helpful. We were looking for a place in the East Villiage and needed a quick move in. Ricardo went above and beyond helping us find a place, seeing them and working feverishly to get a lease done quickly. Highly recommend Ricardo for you apartment search needs!
Mark Fidler
Ricardo was amazing to work with! He quickly found us a great apartment that perfectly fit our needs and made the entire process smooth and stress-free.
Ryan RoseMoor
We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Don't just take our word for it
See What Our Clients Say
Victoria is amazing!! She was so helpful and answered every question we had. She also made herself very available for info and to tour apartments while we were out of town. I’ve already recommended her to friends and they’ve had the same experience.
Lara G.
It was a pleasure working with Ricardo throughout the entire process of touring, lease paperwork, etc. He is a true professional that has exceptional knowledge of the city, which comes in handy if you are from out of town. He is also very kind and truly cares about his clientele. I would be happy to recommend Ricardo to anyone searching for a new lease in NYC!
Kris N.
My experience with James and Victoria was absolutely perfect. It’s not easy moving to NYC from another country, but they went above and beyond to find me the perfect apartment in time for my start date. Victoria was extremely organized, attentive, and clear regarding all the housing options I had. She also shared her first hand knowledge of the city to help me visualize the neighbourhoods. Thanks again for making my apartment hunt perfect 👌 .
Anthony P.
James was great! From the start, he asked all the questions and made great suggestions. We toured a few places and I fell in love with one. He made the whole application process easy and low stress, that’s really important. He kept in touch while I was waiting for the approval. Finally found a broker who cares and goes above and beyond. I’ll only work with him in the future.
Mark M.
I highly recommend James without reservation. We were under significant time pressure to find a new place, and James exceeded all expectations in our home search. Not only did he navigate the tight timeline with ease, but he also went above and beyond to address any minor hiccups we encountered prior to finalizing the purchase. James demonstrated unwavering professionalism and proficiency throughout the entire process. His proactive approach and attention to detail ensured that every aspect of our home-buying journey was smooth and stress-free. I am truly grateful for his dedication and expertise, which made a significant difference in our experience.
Francisco R.
Great team and thank you James for your support and commitment throughout the process. It was a pleasure working with you.
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Cedric A.
We had the pleasure of working with James recently and we highly recommend him! James was patient, very knowledgeable, and was instrumental in making a smooth transaction happen.
Shivapriya Balasubramanian
James has represented me for the sale of my 7-unit new condo development in Bed-Stuy. Due to his advisement, we were able to achieve the highest PPSF of any similar new dev in the neighborhood. He has contributed tremendously to the success of this project and I cannot thank him enough. Since then, I have given him several other projects including a multifamily building sale in Bushwick and my newest luxury condo building in Greenpoint. I highly recommend James and I look forward to working with him for many more years to come.
ROEI PAZ
Vicky made my apartment hunt an absolute breeze. She was proactive in sending me available options and scheduling tours. Her knowledge and expertise made the application process incredibly smooth. I’d recommend her to anyone looking to move within the New York area!
Andrew Hof
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